OUR STORY

Welcome to The Rainbow Closet — where we believe the world needs COLOR & WHIMSY now more than ever!

We’ve noticed the world losing its color — maybe you have too. We are told to "fit in," to play small, and somewhere along the line, fashion got a little too serious. Too drained of all things fun. So we decided to change that.

Together, we wanted to create a space where dressing in color is an everyday, every season, every reason thing. Dressing for the FUN OF IT again, like when you were a kid. Because nothing puts a smile on your face faster than an outfit that makes you want to dance. It is simple, really. We believe finding colorful pieces in sizes S–3XL shouldn’t be rare — it should be normal.

Wearing color is a form of revolution.

 

WHO WE ARE

 

We’re a small but mighty team (Kalianna, Daylon, and Kristin) on a mission to bring joy, confidence, and individuality back to getting dressed.

Kalianna (@Kaliannakali ) is the colorful visionary who sees style as storytelling and finds self-expression through all things color.
Daylon is the photographer, hype man, and daily dose of humble pie as Kalianna’s younger brother.
Kristin is our social media coordinator extraordinaire and behind-the-scenes magic maker.

WHAT WE BELIEVE

 

• Style should be expressive, not put you in a box

• Clothes should make you feel something — like JOY and WHIMSY

• Confidence starts with what you put on

• The world needs more color & individuality — and you’re part of that change

OUR MISSION

We’re here to change closets, brighten days, and celebrate individuality — one colorful outfit at a time.

Thank you for being here and helping us make the world brighter, one outfit at a time. 🌈💛

Sound like you? Join the #ColorSquad community!