OUR STORY
Welcome to THE RAINBOW CLOSET (Formerly Aspyn & Ivy Rainbow Boutique) where we believe that life is just better in color! We are Kalianna, Daylon, and Kristin! The dynamic brother and sister duo who runs this magical online boutique along with our social media coordinator Kristin. Kalianna (@Kaliannakali ) is the colorful creative who has a knack for finding all the color in life, while Daylon is the hype man and photographer extraordinaire who's always there to snap the perfect shot (and to keep Kalianna on her toes as a brother should).
Our story begins with Kalianna's undying love for everything colorful and FUN. She grew tired of walking into stores only to find dull neutrals, bland basics, and clothing that lacked personality. She craved colorful pieces that showed off her own unique personality. This challenge ignited a mission in her, and that mission was clear: to track down the entire rainbow and create a color-based boutique that caters to all the color-loving people out there. And so, Aspyn and Ivy was born, a one-stop-shop for everything bright, bold, and beautiful.
We search high and low to continuously find the most magical, vibrant, and unique pieces that would make your closet and heart jump for joy. Hello dopamine dressing and goodbye sad-beige closet! From rainbow-striped sweaters to neon checkered prints we've got everything you need to add a little (or a lot) of color to your wardrobe. Trust us, life is just more fun when you are wearing color.
TEAM MISSION
At the end of the day, we are here to inspire, build a colorful community, and spread positivity through the power of colorful clothing! When something as simple as a colorful outfit can make someone smile, it’s hard to not want to be a part of it.
- Inspire - Inspiring you to be YOU (because nobody is as cool as you)
- Community Driven - Building a community of color lovers just like you
- Spread Positivity - Sharing ways to see the good, and celebrate the joy of the everyday
But it's not just about the clothes - it's about the #COLORSQUAD. The color squad is a community of people who aren't afraid to stand out, show their vibrant personality, and most importantly, wear the color! When you join the color squad, you're not just buying clothes - you're joining a movement. You're saying goodbye to boring neutrals, and hello to a world where life is just better in color.
Does this sound like you?
Here is your personal invite to join the #Colorsquad community!
